Questions with answers from AdSenseAdvisor 2

Should I be worried about all the accounts disabled for invalid clicks reports?

I've noticed there seems to be concern surrounding accounts disabled for invalid clicks.

We have not made any significant changes to our monitoring system recently, and would like to reassure publishers that we value our relationships with you. However, sometimes it is necessary to disable some publisher accounts to maintain the quality of the network and ensure the long-term viability of the program.

We have strict policies and guidelines for invalid clicks. However, each escalated case is re-reviewed by a team dedicated to detecting invalid activity using several specialized tools and a wide variety of techniques.

Generally, this action is reserved for deliberate and egregious violations of the ToS and should not affect most of you. In most other cases, we try to work with publishers to comply with our guidelines and improve the results of their AdSense implementation.

In all cases, if you notice something suspicious in your account statistics, or if you feel there has been a misunderstanding, please email us.



Will I get terminated for not generating enough clicks or impressions?

While this language is indeed included in the T&C, please note that we have never done this sort of termination.



Can Adsense be in pop-ups?

According to AdSense program policies (http://www.google.com/adsense/policies):

No Google ad or Google search box may be displayed on any domain parking websites, pop-ups, pop-unders, or in any email.

From AdSenseAdvisor...

The reason for this policy is that Google believes strongly in providing a positive experience for the user. We have found that pop-ups, pop-unders, etc. take away from the user experience.



Can I have AdSense placed in a newsletter (online) that is accessed by a link in an email to a sites newsletter subscribers?

As long as the newsletter is a live HTML page, you should be able to use AdSense. The ToS apply to newsletters sent out by email (i.e., when the text of the newsletter is pasted into an email). If the email you send out only contains a link to the newsletter page, you should be fine.



Some times I get a message that says 'Page could not be found' with a 404 error, where the link units should be. What do I do?

Make sure you alternative ad URL is working, and from AdSenseAdvisor.....

I recommend contacting adsense-support@google.com. They should be able to tell you what's happening.



Everyday, my 'aggregate' clicks are about 15% more than the sum of all my channel clicks. Why do I have missing clicks?

If you are using URL channels, some of these clicks could have been generated from cached versions of your page appearing in search engine results. Also, someone might be framing your content so the clicks are attributable to a different URL. Using 'www' in your URL channel can also have an effect on tracking.

If you are using custom channels, it is likely that one of your ad units might not be attributable to a channel.



Is it OK to create an Adsense Search Engine, ie direct users to a particular keyword?

I recommend reading the 'Implementation and Operation of Ads and Search Results' section of the AdSense ToS (http://www.google.com/adsense/localized-terms).

We ask that you do not pre-populate search results. Search queries should be generated naturally by your users. In fact, a new AdSense for search feature allows you to see the top 25 queries generated by your AdSense for search box, which is a feature many publishers requested to help with site optimization.

Also, as per the AdSense program policies (http://www.google.com/adsense/policies)....

We do not permit Google ads or search boxes accessing Google search services to be published on web pages that also contain what could be considered competing ads or services...If you have elected to receive Google search services, this would include other search services on the same site and non-Google query-targeted ads. We do allow affiliate or limited-text links.



Can we have images above or next to our ads?

Yes, but include a border line between the ads and use generic ads.

From AdSenseAdvisor...

Placing images above AdSense ads is not necessarily prohibited by program policies. However, depending on the method of implementation this could be considered `encouraging users to click on ads'.

Encouraging users to click on the Google ads appearing on your site is prohibited by AdSense program policies. The reason for this is to prevent artificial inflation of advertiser costs. This benefits both advertisers and publishers by preserving the integrity of the network, and maintaining its long-term viability.

If you have concerns about whether you have implemented your ads in a way that complies with AdSense program policies, feel free to email us with your URL. A specialist will be happy to conduct a review, and you will not be penalized.



My Adsense ads stopped showing up on some of his pages, and then stopped showing up altogether. Why?

This problem is isolated to your colleague's computer and you are able to see ads on your computer. I have several suggestions which might clear up this problem.

First, have clear your browser cache and delete the browser cookies on both IE and Firefox. This sometimes solves the problem. Next, make sure that JavaScript is enabled on the browsers.

If the problem persists, I suggest taking the following measures:

1. Scan your computer for viruses, making sure that any anti-virus programs on his computer contain the most recent updates.
2. Download and run an anti-spyware program to remove any adware and/or spyware from his computer.



What are CPC ads versus CPM ads?

Cost-per-click (CPC) and cost-per-thousand-impression (CPM). When AdWords advertisers bid on a CPM basis, their ads will compete against CPC ads to display on your pages. Our technology automatically displays whichever ad will generate the maximum revenue for that page, so these ads should only improve your site's revenue potential. if a CPM ad appears on your site, you will be paid each time it appears on your page, not every 1000 times. The term 'cost-per-thousand-impressions' refers to they way AdWords advertisers bid on these ads.

For example, an AdWords advertiser might bid $X for 1000 ad impressions. If this ad appears on your site through the AdSense program, you will receive 1/1000 of $X each time the ad appears. This type of ad will only show on your site if it represents more revenue potential than a CPC ad.



Can we view CPM ads on our own site?

You are permitted to view CPM ads appearing on your pages without the risk of creating invalid ad impressions.



Will AdSense effect my Google listings?

AdSense does not affect either positively or negatively your site traffic or its ranking in the Google search results.


Other questions and answers.



What do I do if I'm about to get bombed with visitors?

E-mail Google ASAP. Atleast a few business days in advance if you can, and save the E-mail and there reply. Suddenly geting bombed with visitors has been known to make Google send out that invalid clicks termination E-Mail. If you then get terminated, you can reply to them with a copy of your E-mail and there reply. Be polite! Explain to them what caused the massive increase in visitors, and include links to anything that can back you up. For example, a major web page that adds a link to your site.