Google Web Site Analytics Full Review

Google Web Site Analytics Full Review
Web site Analytic Google Counter Tools Counters Metric Conversion Track Online Visitors Site Statistics
Introduction:GA is one of the most useful tools around when we are talking about website statistics and website metrics. Its options are nearly unlimited and it covers the full spectrum of controlling and managing your site. It goes beyond the traditional site analysis and will help you to acquire, covert and retain your website in the most easy way.Offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.It will tell you everything you want to know about how your visitors found you and how they interact with your site. Focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

Keyword analysis:GA has a special relationship with keywords. It uses a special design mechanism to control the keywords that generate a lead to your site. It cooperates very good with Adwords and you can find out daily and for free your CTR, CPC, RPC and ROI. Lets don’t forget that this programs belong both to Google. Also you can find out which your position was for every keyword and for every bid amount. Of course it can tracks and other programs similar to Adwords. Its absolutely a must have for keyword analysis.
Geo targeting:Its often useful to find out some times were your visitors are coming from, for various reasons. Lets say you are selling a product only in Greece, so you want to find out how many of your visitors are from Greece and which they aren’t in order to take advertising decisions. GA knows about that and offers a complete tool were you can find anything about your visitors country or even there town!
Visualize click paths:If you are bored to search a lot in your site, or if you have many links in a page, or if you just want to visualize the top links in a page GA has the tools in it. You can go to Navigational Analysis - Site Overlay and there you can put a webpage (of your site) of your choice in order to see the popularity (blue bar) and the quality (green bar) of each link in a single page.
Optimize funnels:Once a visitor has loaded its shopping cart or begins its shopping activity its very important not to loose him on the way and of course before the buy page. GA gives you the opportunity to simulate this ways in order to find out the top exit points of your visitors, find out what is wrong with them and correct it. I believe that this is a priceless one.
Track e commerce:If you sale online you need a tool that ties sales to search engines, ads, emails and referrals and brings out results by visitors segments. Its very easy to do that with GA. An example of this is to find out which products are popular with first time costumers and which are with your old ones.
Fast implementation:Simply paste the Google Analytics tracking code into each of your website pages and tracking begins immediately. No purchase process. No need to download anything. If you don't edit your own site, your webmaster, designer, or hosting provider can probably do it for you in under five minutes.
Trend reporting:Sometimes, it's not enough to know how well your site or ads performed this week. You need to know how this week compares to last week - or how this month's Fridays compares to all the Fridays last month. Are conversions "up" or "down"? By how many percentage points? Interactive trend reporting is built right into Google Analytics reports. Which means that you can tell where you stand on any metric - in seconds.
Benefits:
Free: Spend on marketing, not on web analytics.
Sophisticated Analytics:Google Analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.
Easy to use: Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.
Scalable for any size site: Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.
Integrated with AdWords: If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.
Tracks all campaigns: Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
Safe: Google takes the trust people place in us very seriously, and is pledged to safeguard the privacy of your corporate data. We understand that web analytics data is sensitive information, so we accord it the ironclad protection it deserves.