What is a channel?
It's an extra code you can have added in the ads that does some great stuff.
To track each of your ad units, link units, and AdSense for search boxes. Then you can figure out on your own which color schemes, placements and ad formats are most effective for your particular site.
I clicked a bunch of ads on the first day, and I didn't know. What do I do?
If you accidentally click on your own ads, it's best to let the AdSense team know. Email adsense-support@google.com and explain the situation.
Google Adsense ads (and AdLinks) are using italic text. How do I make them look normal?
Firefox Adblock extension can cause that, and AdSenseAdvisor said...
Try clearing your browser cache and deleting your browser cookies. Sometimes strange things happen when cookies are corrupted.
I got some English text on my site, but it's mostly *Insert other language.* Why do I mostly get PSAs?
It looks like PSAs are appearing because *Insert other language* is currently not supported by the AdSense program. While I see that there is some English content, it is probably not enough for our crawlers to be able to determine the meaning of your page and serve relevant ads.
If you are not satisfied with the ads that are appearing, I recommend removing the code until we are able to support *Insert other language*. I see you are already using AdSense for search, and recommend continuing to use this option in the meantime.
AdSense serves ads that are relevant to the text-based content of a given site, which provides a positive experience for advertisers, users and publishers. If AdSense is placed on a site written in an unsupported language, the ads probably won't be relevant. Therefore, we kindly ask that you do not modify your code to try to alter the natural targeting.
Are AdSense Trackers OK to use?
If you're not modifying the code, or trapping the clicks or changing the way ads are processed, it should be all right to implement a click-counter script like the ones suggested.
Do be careful not to change the ad code without realizing it, though
Showing posts with label Google Adsense. Show all posts
Showing posts with label Google Adsense. Show all posts
Jul 28, 2007
Adsense Ad Placement: Optimization
Placement is the fundamental factor that will effect an Ads performance - its click through rate. The first reason for this is simple - a visitor cannot click on an ad that they cannot see.
The second reason (which I talked about in Adsense Psychology) is that your traffic will interact with webpage and consequently your ads in the way that you want them to interact with them. This is obviously a generalization as not everyone will interpret your layout in the same way but the principle is sound.
For example, I generally don't like ads at the head of the page above your content and navigation nor at the very bottom below both of these. These postions are too reminiscent of the traditional banner advertisement and for me don't come close to taking advantage of what Adsense ads actually offer.
The bottom line is that Adsense works best when the ads are integrated into your website as additional content. Adsense generates ads that are related to the actual words in the content of your page. To perform at it's best they have to be placed next to these words.
If you think it through this is just common sense.
This leads us to two places where content is contained on each and every website.
1. The actual body of that particular page - If you've built your website correctly then each page will be about a distinct topic. As each page differs in what it provides the Adsense ads will vary to match these differences. For example, a motorcycle insurance page will generate different ads to a motorcycle parts page. This means that the hottest spot for Adsense on every page is roughly where I've included the large rectangle on this page. Inside the page topic and above the fold.
2. The website navigation - Your navigation includes further pages which may be of interest to your visitor. Relevant Adsense Ads will also be of further interest to your visitor and therefore, a good supplement to a large rectangle ad inside the content of your webpage is a 160 x 600 skyscraper in your navigation (this often works best in the left navigation although I have several sites where the conversion is good on the right). Adlinks work well here too.
Google has produced a heat map to assist Adsense Ad positioning which pictorially confirms what I have been saying here. You can see it and read Google's own answer to the question of Ad placement here.
The second reason (which I talked about in Adsense Psychology) is that your traffic will interact with webpage and consequently your ads in the way that you want them to interact with them. This is obviously a generalization as not everyone will interpret your layout in the same way but the principle is sound.
For example, I generally don't like ads at the head of the page above your content and navigation nor at the very bottom below both of these. These postions are too reminiscent of the traditional banner advertisement and for me don't come close to taking advantage of what Adsense ads actually offer.
The bottom line is that Adsense works best when the ads are integrated into your website as additional content. Adsense generates ads that are related to the actual words in the content of your page. To perform at it's best they have to be placed next to these words.
If you think it through this is just common sense.
This leads us to two places where content is contained on each and every website.
1. The actual body of that particular page - If you've built your website correctly then each page will be about a distinct topic. As each page differs in what it provides the Adsense ads will vary to match these differences. For example, a motorcycle insurance page will generate different ads to a motorcycle parts page. This means that the hottest spot for Adsense on every page is roughly where I've included the large rectangle on this page. Inside the page topic and above the fold.
2. The website navigation - Your navigation includes further pages which may be of interest to your visitor. Relevant Adsense Ads will also be of further interest to your visitor and therefore, a good supplement to a large rectangle ad inside the content of your webpage is a 160 x 600 skyscraper in your navigation (this often works best in the left navigation although I have several sites where the conversion is good on the right). Adlinks work well here too.
Google has produced a heat map to assist Adsense Ad positioning which pictorially confirms what I have been saying here. You can see it and read Google's own answer to the question of Ad placement here.
Different Adsense Products
There are three different Adsense "products" that you can promote in exchange for revenue. These include Adsense For Content, Adsense For Search and Referrals.
Adsense For Content
This is the most common used and exists in the form of different shaped ads which you will have no doubt seen scattered over the web. These ads are relevant to the content of your website and you earn revenue every time one of your users clicks on them. For more read different ad formats.
Adsense For Search
This product allows you to place a Google search box on your website, allowing your visitors to search either your website (if your pages are indexed) or Google's search engine database. Each search by your users will generate ads related to that search term and you earn revenue for every ad click by your users.
Referrals
The Referrals product is a little different as you are not earning revnue through contextually matching ads on a per click basis but are recommending useful products and / or services to your users. When one of you visitors subscribes to the product or service you receive a commission. Referrals are much more like affiliate programs and they currently include Google Adsense Subscription, Google Adwords Subscription, Firefox Download and the Picasa Software Application.
Adsense For Content
This is the most common used and exists in the form of different shaped ads which you will have no doubt seen scattered over the web. These ads are relevant to the content of your website and you earn revenue every time one of your users clicks on them. For more read different ad formats.
Adsense For Search
This product allows you to place a Google search box on your website, allowing your visitors to search either your website (if your pages are indexed) or Google's search engine database. Each search by your users will generate ads related to that search term and you earn revenue for every ad click by your users.
Referrals
The Referrals product is a little different as you are not earning revnue through contextually matching ads on a per click basis but are recommending useful products and / or services to your users. When one of you visitors subscribes to the product or service you receive a commission. Referrals are much more like affiliate programs and they currently include Google Adsense Subscription, Google Adwords Subscription, Firefox Download and the Picasa Software Application.
What Can You Earn With Adsense
Adsense Publisher earnings range from less than $1 a day on one website to over $10,000 a day across a network of websites. The reality is that making money with Adsense has very little to do with Adsense and has everything to do with building websites that target and attract a market. Once you've got people, Adsense is made for monetizing them.
Hence, succeeding with Adsense is largely tied to being successful online and requires that you learn and develop your website building, keyword research, niche market finding, copywriting, search engine optimization and link building skills.
The "Take Over The Web" network aims to help you learn all these things.
Hence, succeeding with Adsense is largely tied to being successful online and requires that you learn and develop your website building, keyword research, niche market finding, copywriting, search engine optimization and link building skills.
The "Take Over The Web" network aims to help you learn all these things.
How Do You Join Google Adsense
To join Adsense you will need an already operative website. If you've got that check out the programme policies to make sure that your site is in compliance with the terms.
Once you're happy with your site follow this link, click on the "Click Here to Apply" button, fill in your details and wait for your approval email. You will normally receive this between 24 and 72 hours after your application.
What If My Application Is Rejected?
Sites do get rejected by Google but this is not necessarily the end of your experiment with Adsense.
If you've read the polcies and are sure that your site doesn't breach any of the terms send Google an email asking them why you have not been accepted into the program. They will normally respond.
If you think that your site fails one of the pre-requisites then once you've made the necessary modifications either resubmit your application or respond to your rejection email with details of the modifications you've made.
Alternativelly, if you have more than one website submit a new application using one of your other websites in the application form.
Once you're happy with your site follow this link, click on the "Click Here to Apply" button, fill in your details and wait for your approval email. You will normally receive this between 24 and 72 hours after your application.
What If My Application Is Rejected?
Sites do get rejected by Google but this is not necessarily the end of your experiment with Adsense.
If you've read the polcies and are sure that your site doesn't breach any of the terms send Google an email asking them why you have not been accepted into the program. They will normally respond.
If you think that your site fails one of the pre-requisites then once you've made the necessary modifications either resubmit your application or respond to your rejection email with details of the modifications you've made.
Alternativelly, if you have more than one website submit a new application using one of your other websites in the application form.
What Is Adsense
Adsense is a contextual advertising program by Google which allows website publishers to generate revenue from their sites by placing ads from the Google Adwords network on them. Each time these ads are clicked on by one of your visitors you earn a share of the revenue that Google makes from charging that particular advertiser.
Below is a summary of how the program works and the steps you will need to take to implement it.
1. You join Adsense and on acceptance into the program become an Adsense Publisher.
You will now have your own Adsense account in which you will be able to create the ad code to place on your website and monitor the results of your campaigns.
2. Create your custom Adsense javascript code:
You can do this by logging into your account inside which you will be able to choose the particular ad format and ad color that you want to place on your website. The code your selections will generate will appear like this:
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
3. You can then place this code inside your website template:
Make sure you've chosen an ad format which will fit into the space available in your template. Once you have uploaded your page to your server the Adsense ads will automatically be generated.
4. Google's content matching technology will deliver ads that are relevant to the page content you have placed the code on:
It may take anywhere from a few minutes to an hour but Google will start delivering ads that match your content. This is the real perk of Adsense - ads that match the content of your page so that they are relevant to what your visitors are reading and thinking about at the time and so more likely to be clicked on.
In Google's own words:
"Google AdSense™ automatically delivers text and image ads that are precisely targeted to your site and your site content—ads so well-matched, in fact, that your readers will actually find them useful"
For more information on where the ads actually come from and how which ads appear is determined take the Adsense Tour.
Below is a summary of how the program works and the steps you will need to take to implement it.
1. You join Adsense and on acceptance into the program become an Adsense Publisher.
You will now have your own Adsense account in which you will be able to create the ad code to place on your website and monitor the results of your campaigns.
2. Create your custom Adsense javascript code:
You can do this by logging into your account inside which you will be able to choose the particular ad format and ad color that you want to place on your website. The code your selections will generate will appear like this:
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
3. You can then place this code inside your website template:
Make sure you've chosen an ad format which will fit into the space available in your template. Once you have uploaded your page to your server the Adsense ads will automatically be generated.
4. Google's content matching technology will deliver ads that are relevant to the page content you have placed the code on:
It may take anywhere from a few minutes to an hour but Google will start delivering ads that match your content. This is the real perk of Adsense - ads that match the content of your page so that they are relevant to what your visitors are reading and thinking about at the time and so more likely to be clicked on.
In Google's own words:
"Google AdSense™ automatically delivers text and image ads that are precisely targeted to your site and your site content—ads so well-matched, in fact, that your readers will actually find them useful"
For more information on where the ads actually come from and how which ads appear is determined take the Adsense Tour.
Jul 18, 2007
AdSense Success In 5 Days - Day 5
Sheesh! We're on the last day already, how did thathappen? Anyways, let's go over traffic and how to get it.
** If I had a penny for every time..
Without fail I get it around 5 times a week:
"Michael - how do I get top of the search engines?"
The old classic. This is not a question that can beanswered in one email. Which is exactly the reason whyI'm going to do just that! I love a challenge!
Fasten your seatbelts..
Step 1 - Stuff the search engines
Search engines PROVIDE traffic but they are just onesource. Don't let people convince you that they are thebe all and end all. I know several guys online who areturning 6 figures a year and they don't do any searchengine optimization at all.
So, okay, maybe not 'stuff the search engines' then,but certainly appreciate that they are not the only way.
Step 2 - Get loads of great content
That's the cool thing about the web. It's a supremeleveller. There is no long-term way to BS the searchengines. Ultimately, if you're going to make it in thisgame you need lots of quality, unique content.
The more pages of content you have, the more key phrasesare on your site and the more chances you have of beinglisted in the search engines.
Step 3 - Get loads of people to link to you
Guess what? If you skipped Step 2 this isn't going towork! If you don't have a cool site full of great contentthen who's going to want to link to you? In fact, who'sgoing to want to stay on or even visit your website at all?
Hehe! It's great the Internet - you just can't shortcircuit it or blag your way through, it all comes down towhat words you have on your website. You've got to love it!
Step 4 - Choose the best phrases to use
Get the best phrases for your site. By that I mean theones that will get you the most traffic. But not justthe highest volumes but the highest quality too. Buildcontent around these key phrases.
Step 5 - Rinse, Repeat
See Step 2, 3, and 4
There you go - I did it. How to get top of the searchengines in one email. And they said it couldn't bedone! ;o)
Well, you know what's coming now.
This is the last lesson so this is the part where I tellyou how great the AdSense Videos are and that you will notincrease your AdSense earnings by just reading this andthen forgetting about it..
** If I had a penny for every time..
Without fail I get it around 5 times a week:
"Michael - how do I get top of the search engines?"
The old classic. This is not a question that can beanswered in one email. Which is exactly the reason whyI'm going to do just that! I love a challenge!
Fasten your seatbelts..
Step 1 - Stuff the search engines
Search engines PROVIDE traffic but they are just onesource. Don't let people convince you that they are thebe all and end all. I know several guys online who areturning 6 figures a year and they don't do any searchengine optimization at all.
So, okay, maybe not 'stuff the search engines' then,but certainly appreciate that they are not the only way.
Step 2 - Get loads of great content
That's the cool thing about the web. It's a supremeleveller. There is no long-term way to BS the searchengines. Ultimately, if you're going to make it in thisgame you need lots of quality, unique content.
The more pages of content you have, the more key phrasesare on your site and the more chances you have of beinglisted in the search engines.
Step 3 - Get loads of people to link to you
Guess what? If you skipped Step 2 this isn't going towork! If you don't have a cool site full of great contentthen who's going to want to link to you? In fact, who'sgoing to want to stay on or even visit your website at all?
Hehe! It's great the Internet - you just can't shortcircuit it or blag your way through, it all comes down towhat words you have on your website. You've got to love it!
Step 4 - Choose the best phrases to use
Get the best phrases for your site. By that I mean theones that will get you the most traffic. But not justthe highest volumes but the highest quality too. Buildcontent around these key phrases.
Step 5 - Rinse, Repeat
See Step 2, 3, and 4
There you go - I did it. How to get top of the searchengines in one email. And they said it couldn't bedone! ;o)
Well, you know what's coming now.
This is the last lesson so this is the part where I tellyou how great the AdSense Videos are and that you will notincrease your AdSense earnings by just reading this andthen forgetting about it..
AdSense Success In 5 Days - Day 3
I want to talk to you about keywords.
I'll be honest - there's an enormous amount of cr*paround to do with using keywords to get higher AdSenseearnings so I'm going to set the record straight.
** What Keywords Can And Can't Do
When I first started using AdSense (remember I was pullingin a poxy $2 per day) I shunned the high paying keywordlists you see everywhere.
I thought they were a scam. The thing is - although thereare some low-quality ones out there, if you do the research(and BELIEVE me, I've done that alright) then you can findlists that are worth TEN TIMES more than people charge forthem.
So how does it all work?
Well, quite simply, what you get paid by Google isdetermined by how much advertisers are willing to pay, perclick, for any given phrase. To get paid more you need tofocus on the higher paying phrases so that, on average,you will get paid more per click.
Is it really that simple?
Well, not quite. You also need to take into account thatjust because a certain phrase pays well doesn't mean thatyou can get a good search engine ranking for it or that youcan attract any people to your pages who are interested init.
That's why I recommend using multiple tools to help you getthe definitive answer on the best phrases to use. (I gothrough this in detail in Video 2).
Should I go after high paying phrases regardless of topic?
No siree! This is another big no-no. Don't jump on thebandwagon unless the phrase is related to what your websiteis about and more importantly:
WHAT YOU HAVE A PASSION FOR
Did I just use the word 'passion' in an email about AdSense?You bet I did!! If you're not passionate about the chosentheme of your website then this will come across to yourvisitors. If you are not passionate about your chosen themethen you will soon tire of putting in the hours to updatethe site and make those big bucks with AdSense!
In a nutshell - find the best phrases for your theme basedon:
- How much they are likely to pay you per click- What level of competition there is out there for thesephrases- Your chances of attracting good traffic levels for thesephrases
Tomorrow we're moving onto your Ads - where to put them andhow to get the most clicks.
See you tomorrow!
I'll be honest - there's an enormous amount of cr*paround to do with using keywords to get higher AdSenseearnings so I'm going to set the record straight.
** What Keywords Can And Can't Do
When I first started using AdSense (remember I was pullingin a poxy $2 per day) I shunned the high paying keywordlists you see everywhere.
I thought they were a scam. The thing is - although thereare some low-quality ones out there, if you do the research(and BELIEVE me, I've done that alright) then you can findlists that are worth TEN TIMES more than people charge forthem.
So how does it all work?
Well, quite simply, what you get paid by Google isdetermined by how much advertisers are willing to pay, perclick, for any given phrase. To get paid more you need tofocus on the higher paying phrases so that, on average,you will get paid more per click.
Is it really that simple?
Well, not quite. You also need to take into account thatjust because a certain phrase pays well doesn't mean thatyou can get a good search engine ranking for it or that youcan attract any people to your pages who are interested init.
That's why I recommend using multiple tools to help you getthe definitive answer on the best phrases to use. (I gothrough this in detail in Video 2).
Should I go after high paying phrases regardless of topic?
No siree! This is another big no-no. Don't jump on thebandwagon unless the phrase is related to what your websiteis about and more importantly:
WHAT YOU HAVE A PASSION FOR
Did I just use the word 'passion' in an email about AdSense?You bet I did!! If you're not passionate about the chosentheme of your website then this will come across to yourvisitors. If you are not passionate about your chosen themethen you will soon tire of putting in the hours to updatethe site and make those big bucks with AdSense!
In a nutshell - find the best phrases for your theme basedon:
- How much they are likely to pay you per click- What level of competition there is out there for thesephrases- Your chances of attracting good traffic levels for thesephrases
Tomorrow we're moving onto your Ads - where to put them andhow to get the most clicks.
See you tomorrow!
AdSense Success In 5 Days - Day 2
Today is "content day" - the first of the four areasyou need to master to start raking in AdSense cash.
** Big Content Mistakes
Did your Mother ever tell you that 'everything inmoderation is okay'? Well, she was an AdSense geniusthat woman!
There is a definite road to disaster with AdSense andit comes by doing too much of one thing.
1. Don't have a site built purely from your own content.
Why? Because it will take too long to grow lots of pages.Although unique, quality content is the bees knees if youignore other sources of content you are, to quote thecheese-gurus, 'leaving money on the table'.
2. Don't have a site built purely from other people'scontent.
Why? Because you'll have little that's unique on yoursite. Every man and his dog tries to borrow other people'scontent and use content that already exists elsewhere.But that doesn't make it right:
"If you do what everybody else does, you'll get whateverybody else gets."
Search engines can frown on duplicate content so if youuse sources of content that are not unique you'll need todo things to make those pages unique. But the best plan isnot build a site entirely from other people's content
3. Don't have a site built purely of 'synthesized' content.
Why? Because using fancy article-crawling-machines and other'automatic content machines' will backfire on you eventually.It might make you some revenue in the short-term but it'slike trying to build a house with bricks but no mortar.
Sure - it's WAY quicker, but I know which house I'd ratherlive in and which one is still going to be there in ayear's time..
That's it for today, tomorrow we move on to Keywords.
** Big Content Mistakes
Did your Mother ever tell you that 'everything inmoderation is okay'? Well, she was an AdSense geniusthat woman!
There is a definite road to disaster with AdSense andit comes by doing too much of one thing.
1. Don't have a site built purely from your own content.
Why? Because it will take too long to grow lots of pages.Although unique, quality content is the bees knees if youignore other sources of content you are, to quote thecheese-gurus, 'leaving money on the table'.
2. Don't have a site built purely from other people'scontent.
Why? Because you'll have little that's unique on yoursite. Every man and his dog tries to borrow other people'scontent and use content that already exists elsewhere.But that doesn't make it right:
"If you do what everybody else does, you'll get whateverybody else gets."
Search engines can frown on duplicate content so if youuse sources of content that are not unique you'll need todo things to make those pages unique. But the best plan isnot build a site entirely from other people's content
3. Don't have a site built purely of 'synthesized' content.
Why? Because using fancy article-crawling-machines and other'automatic content machines' will backfire on you eventually.It might make you some revenue in the short-term but it'slike trying to build a house with bricks but no mortar.
Sure - it's WAY quicker, but I know which house I'd ratherlive in and which one is still going to be there in ayear's time..
That's it for today, tomorrow we move on to Keywords.
AdSense Success In 5 Days - Day 1
Welcome to "AdSense Success In 5 Days", here aresome promises for you:
Promise # 1 - You will NOT get BS, waffle oroff-topic info from me in these email lessons.Time is money and we're all busy.
Promise # 2 - You will only get advice from me onthings that I KNOW work because I have used themmyself to increase my AdSense earnings
Promise # 3 - You will only increase your AdSenseearnings if you TAKE ACTION
Let's get started..
** Get Back To Basics
I love basics. Why bother complicating somethingthat is, in essence, very simple?
To make a ton of money with AdSense there are just4 things you need to get right:
1. Content2. Keywords3. Your ads4. Traffic
There you go, I said it.
You need to burn those 4 things into your mind.How often do you find yourself wandering off-coursewhen really you should have the above 4 items asyour compass? They will guide you to AdSense success.
By focusing on improving each of the above 4 areas Inow make over $19,000 per month with AdSense.
In the following lessons I'm going to tell you how tomaster each of these 4 areas.
See you tomorrow!
Promise # 1 - You will NOT get BS, waffle oroff-topic info from me in these email lessons.Time is money and we're all busy.
Promise # 2 - You will only get advice from me onthings that I KNOW work because I have used themmyself to increase my AdSense earnings
Promise # 3 - You will only increase your AdSenseearnings if you TAKE ACTION
Let's get started..
** Get Back To Basics
I love basics. Why bother complicating somethingthat is, in essence, very simple?
To make a ton of money with AdSense there are just4 things you need to get right:
1. Content2. Keywords3. Your ads4. Traffic
There you go, I said it.
You need to burn those 4 things into your mind.How often do you find yourself wandering off-coursewhen really you should have the above 4 items asyour compass? They will guide you to AdSense success.
By focusing on improving each of the above 4 areas Inow make over $19,000 per month with AdSense.
In the following lessons I'm going to tell you how tomaster each of these 4 areas.
See you tomorrow!
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